Article
Article: Conquering Acceptance Challenges Of CRM/Sales Automation Tools
July 7, 2011
By Robert S. Gnuse, President, Gnuse Consulting Group, LLC and Khalid Harris, Consultant/Researcher, Association of Test Publishers
There is no disputing that the speed of acquiring new business has increased because of advancements in technology; making communications of voice and data almost instantaneous. Today, sophisticated clients are requiring more from the sales force than just knowing their service or product lines. The sales force needs automation tools to effectively engage their organization's resources in quickly developing integrated solutions to the client's business problems.
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